What is the appeal for you as a user?
Having being a regular reader of the magazine for a while and a huge fan of most of the bands/artists featured, the website certainly interested me once I discovered the offerening to the users.
With the internet offering a quick link to the latest news and reviews, this is certainly the same situation with NME.com and one of the main reasons for my visits to the site.
However within the past couple of months I have tended to venture further into the site. An example would be that I regularly listen to NME radio which obviously gives me the opprtunity to listen to the new music rather than just read about it.
When there is a time when a new album is about to be released which I am waiting for then I tend to use most of the website to find things out about the new album or the artist. This would include watching videos on the band. This also helps finding out information I want to know.
One final point I'd say about the site that helps me is the lists of gigs being played across the country by some my favourite bands. This informs me in advance which allows me to get a ticket early days before the event is sold out.
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