Week 6 - Website Analysis, NME As A Cultural Site

What is it about on a cultural level?

When we think NME, we most oftenly think indie students reading the magazine, catching up on the lastest news and keeping up to date with the poular bands on the genre.
However with this site offering more to the reader of the magazine, we see a wider culture range.
With the site being open to all, there is no restriction for the internet user to read the content that has been published.
As I have previously mentioned the site offering other features such as NME radio and TV, this will gather in a wider audience as well. Talking on a personal level I use the site for most of it's features. It is a place were I find out the latest news, listen to the radio station and sometimes watch the TV channel (mostly as I don't like to fork out the £2.30 every week).
Another major point which makes this site branch out on it's culture side is that NME has a large American interest. With the site having another area for NME USA, this reaches out and gains interest from our friends on the other side of the Atlantic.
In terms of an age audience for not just the magazine but also the website, NME has and always will target itself towards the younger generation like ourselves as thats were it started off back in 1952. With the magazine standing for New Musical Express, it will always be the younger population who are interested in it's contents.
One final point would be that the magazine and website bases it's contents and coverage around the celebrity world of new music. With Britain living in an obsessed interest with celebrities, NME is always going to draw in an interest. An example would be Pete Doherty and how he always cropping up in the news. As a result people will buy or visit the site to gain updates on the singers status.